Wally Olins   My biography
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Over the years I have worked with many of the world's largest organisations including Renault, VW, Tata and BT on branding and identity issues. More recently, as co-founder and Chairman of Saffron Brand Consultants, I’ve worked on a number of interesting jobs. Here are a few I’ve worked on over the last few years, or Click Here for CV.

C&A Londonpic

I’m currently working for C&A, one of the world’s largest high street retailers.

I‘m a Londoner, so it was a great joy to work for it. I think the brand expresses the quirky, understated, confident, self-deprecating style that anyone who knows London will recognise.

akzo lloyds

A few years ago, I worked for AkzoNobel, one of the largest chemicals company in the world.

Lloyds of London was Saffron’s first big job.

mondragon fujitsu

Mondragon’s is the world’s largest industrial cooperative. A different kind of capitalism – perhaps the Occupiers around the world might like to take a look at it.

I am also advising Fujitsu, one of the world’s biggest IT companies and branding.

poland  

I’ve been working with Poland for over 10 years now. We’re just about to start another phase of the project, working with the President’s team.