Wally Olins - My Publications

Brands and branding are the most significant contributions that commerce has ever made to popular culture.

Where did brands come from, how did they become so important and where are they going?

Companies and countries are changing fast - and they are becoming more like each other.

As countries develop their "national brands" to compete for investment, trade and tourism, mega-merged global companies are using nation-building techniques to achieve internal cohesion across cultures.

	How identity is crucial to market share
	How identity plays a crucial role in expansion and diversification
	How identity is vital both to effective recruitment and to the way people work together inside a company
	How identity impacts directly on the bottom line

These publications are available from www.amazon.co.uk